Meta ads bidding strategies explained simply
Learn what bidding strategies in Meta Ads are with simple examples.
Understand Highest Volume, Cost Per Result Goal, and Bid Cap easily.
What Are Bidding Strategies in Meta Ads?
- Highest Volume
- Cost Per Result Goal
- Bid Cap
Simple Example to Understand Bidding (Market Story)
Imagine you’re in Charminar market at night. Lights on, crowd full, everyone bargaining like pros. You want bangles. Sellers want money. Buyers want best deal.
That market = Meta Ads Auction
You = Advertiser
Your money talk = Bidding Strategy
Now let’s see how you behave in this market 👇
- Highest Volume – “Anna, 100/- budget lo max ivvu!”
You go to a shop and say:
👉 “Anna, na budget lo ekkuva ivvu!”
You don’t ask price per piece.
You just want maximum items.
Seller also happy. You also happy.
What this really means:
- Meta tries to get you maximum leads / clicks
- It spends your budget fully
- Cost per lead may go up or down
Real life example:
You run a lead ad for a skin clinic.
Meta brings more leads, but some may be costly.
🧠 Remember this line:
“More quantity, less tension about price”
2. Cost Per Result Goal – “₹100 ki minchi ivvaku!”
Now you become smart.
You say:
👉 “Anna, okka bangle ₹100 kanna ekkuva kaadu.”
Now seller tries to give you items
but around your price.
What this really means:
- You tell Meta your target cost per lead
- Meta balances cost + number of results
- You still get leads, but controlled price
Real life example:
You want leads under ₹200.
Meta tries to keep it near ₹200 while giving leads.
🧠 Remember this line:
“Control price, still get results”
🚫 3. Bid Cap – “₹100 ante ₹100. Final!”
Now imagine your strict dad comes 😄
He says:
👉 “₹100 ante ₹100. Ekkuva aithey vaddu!”
If no one agrees…
You go home empty-handed.
What this really means:
- You set a strict max bid limit
- Meta will NOT cross it
- You may get very few or zero leads
Real life example:
You set bid cap ₹100
But market rate is ₹150
👉 Result? Almost no leads 😬
🧠 Remember this line:
“Strict control = risky results”
🛒 Highest Volume → “Fill my bag”
💰 Cost Goal → “Keep price under control”
🚫 Bid Cap → “Don’t cross limit at all”
