Google Ads _PPC

What is bidding cap in google ads

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In Google Ads, a bidding cap (often called a Max CPC cap) is the maximum amount you allow Google’s automated bidding strategies to spend per click. It acts as a safeguard so that even when using Smart Bidding (like Target CPA or Target ROAS), your bids never exceed the limit you set. Detailed Explanation 1. […]

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Google Ads bidding strategies overview

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Google Ads Bidding Made Simple Think of Google Ads bidding like deciding how you’ll pay in an online auction. Your ad competes with others, and the way you set your bidding strategy tells Google what matters most to you — whether that’s clicks, sales, revenue, or simply visibility. 🏷️ The Basics: How the Ad Auction

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