THE BRAND DETECTIVE CHALLENGE for students

THE BRAND DETECTIVE CHALLENGE πŸ”- Assignment

WHY DO PEOPLE REMEMBER THIS BRAND?

Your Mission:

Pick ONE famous brand and investigate it like a detective.

Don’t just look at their products.

Find out HOW they make people notice them, remember them and want to buy from them.

Choose any ONE brand U like

For example:

πŸ” McDonald’s
β˜• Starbucks
πŸ‘Ÿ Nike
πŸ“± Apple
πŸ• Domino’s
πŸ›΅ Zomato
πŸ›οΈ Myntra
πŸ’„ Nykaa
πŸ‘— FabIndia
πŸ₯€ Coca-Cola
🍫 Cadbury
🧴 Dove
πŸ“Ί Netflix
πŸš— Royal Enfield
🍦 Amul

Or U can choose an interesting local brand.

Explore the brand – Facebook Page + Instagram account

  1. WHAT ARE THEY SELLING?

2. WHO ARE THEY TALKING TO?

3. WHY DO PEOPLE REMEMBER THIS BRAND?

(For example:

Coca-Cola β†’ happiness/celebration

Nike β†’ motivation/sports

Amul β†’ topical/funny advertising)

4. WHAT ARE THEY DOING ON SOCIAL MEDIA?

Look at their Facebook and Instagram.

What do you notice?

β˜‘ Reels
β˜‘ Photos
β˜‘ Offers
β˜‘ Educational content
β˜‘ Funny posts
β˜‘ Festivals
β˜‘ Customer stories
β˜‘ Influencers
β˜‘ Product launches
β˜‘ Memes
β˜‘ Behind-the-scenes

5. FIND THEIR FUNNIEST / MOST INTERESTING POST

Find ONE post/Reel from this brand that made you stop scrolling.

6.Why do you think this brand spends money on marketing?

7. Who is this brand’s biggest competitor?

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